🎨Digital Manager

⚠️ High Performance Warning

All roles at TZLA demand exceptional performance and dedication. Before applying, please understand:

We maintain extremely high standards and expect consistent excellence

The work environment is fast‑paced with ambitious deadlines

You must be comfortable with rapid changes and quick decision‑making

We expect proactive problem‑solving and independent thinking

Only apply if you thrive in high‑performance environments and are committed to delivering outstanding results.

Position Overview

TZLA is seeking a proven Digital Manager to own the end‑to‑end experience vision and operating model for member‑facing and internal journeys. Reporting to the Head of Experience, this role leads Experience Design and owns UX, UI, and content strategy across Admissions, Onboarding, Community, Support, Marketing, and internal tools. You will scale capability, orchestrate omni‑channel journeys, and embed research and AI so that every touchpoint feels intentional, trustworthy, and measurable.

You will align stakeholders and guide designers, vendors, and cross‑functional partners to ship simple, coherent journeys that move core metrics. You will stand up and mature journey management, research activation, AI‑enabled workflows, and a pragmatic design system so that journeys are mapped, measured, and continuously improved, and teams across TZLA can ship high‑quality experiences quickly and consistently.

Key Responsibilities

Strategy & Architecture:

• Digital Studio operating model + journey strategy
• Define the end-to-end experience vision across web, email, groups, and support
• Establish journey governance and a repeatable operating cadence (intake → prioritize → ship → learn)

Partnerships & Execution:

• Cross-functional coordination to ship
• Partner with Operations, Engineering, Growth, and Member Experience to scope, prototype, validate, and ship
• Drive clarity on “what needs to happen next” (owners, deadlines, and acceptance criteria)

Systems & Operations:

• Pipeline governance + standards
• Stand up and maintain “pipelines” (predictable flows) for digital initiatives and editorial/content work
• Build and enforce lightweight process standards (templates, review gates, and decision logs) so work moves fast without breaking quality

Leadership & Team Building:

• Scale studio capacity (people + vendors)
• Recruit, coach, and manage designers and specialized contractors; keep output quality high and timelines tight
• Build a player-coach culture: hands-on when needed, but always systemizing for repeatability

Data & Accountability:

• Measurement, instrumentation, and AI enablement
• Define the event taxonomy with Ops and CX; instrument releases and publish weekly readouts
• Identify high-leverage AI workflows and guardrails that reduce cycle time while improving consistency

Required Skills

• 12-20 years in experience, product, or digital design with measurable business impact
• 5+ years leading multi‑disciplinary teams or functions (e.g., product design, content, research, design ops)
• Track record of creating operating models (cadences, pipelines, standards) that increase throughput and quality
• Portfolio demonstrating end‑to‑end outcomes: insights → strategy → prototypes → shipped experiences → KPI deltas
• Demonstrated effectiveness partnering with Operations and cross-functional teams to ship in fast-moving environments

Preferred Skills

• Strong brand, style guide, and design system experience (visual standards that scale across teams)
• Content systems experience (editorial pipelines, landing pages, email journeys, help content)
• Experiment design, usability testing, and rapid iteration cycles
• Funnel and email journeys within CRM tooling such as GoHighLevel
• Bilingual English/Spanish

Core Tech Stack

• Notion: Most of our operations go through Notion — a must for all roles.
• CRM & Automations: GoHighLevel
• Communications: Telegram groups, Google Workspace
• Support Signals: Zendesk

KPIs You Will Own

• Operating model adoption: A single, clear intake and prioritization process adopted across the Digital Studio, with weekly cadence and published decision log
• Conversion: Increase top‑of‑funnel → qualified application conversion by +4–6 percentage points, with two experiments shipped and readouts by weeks 4 and 8
• Activation: Reduce median time from acceptance to first successful kit setup by 30%, and raise week‑1 engagement rate by +15 percentage points
• Support deflection and quality: Cut repeat tickets on the top 3 issues by 20%, raise CSAT by +0.4, and reduce first response time by 25%

About TZLA

At TZLA Club, our members become superhuman. TZLA is the first self-directed health science club, revolutionizing the concept of healing. We provide our members with a unique science kit that harnesses the power of plasma, and support them to experiment with its miraculous properties. Our team consists of brilliant, disciplined, and positive individuals who are pushing the boundaries of technology beyond conventional limits.

Why Join TZLA?

• Foundational Impact: You will build this function from the ground up. Your work will not be a footnote; it will be the blueprint.
• A Culture of Excellence: Work with a disciplined, brilliant team in a high-end environment that rewards initiative and outcomes.
• Live the Mission: Receive a substantial discount on a TZLA Club membership and experience our technology firsthand.
• Global Gatherings: Participate in regular, fully-paid team retreats in exciting destinations.

Next Steps

As a test of attention to detail, please include "VOLUNTARYISMROCKS" in your application's "Briefly describe why you are applying for this position" section. This helps us identify candidates who take the time to read and understand our requirements.

Our goal is to approach each hiring decision methodically, ensuring we identify the right fit for our team. Our process is built on mutual discovery and respect, allowing both sides to assess alignment thoughtfully.

1. Application Review: We meticulously review your materials.

2. Strategic Assessment: Qualified candidates will complete a brief, real-world scenario questionnaire to demonstrate their strategic and technical approach.

3. Screening Interview (60 mins): A deep dive into your experience and a clear look into TZLA's vision and culture.

4. C-Level Interview: A conversation with founders to discuss your unique capabilities, past achievements, and how you elevate team performance. We will cover compensation, vision, and onboarding.