📈 Growth Lead

Position Overview

TZLA is looking for a Growth Lead to own the execution of our growth pipeline, from prospect outreach through member enrollment. You will operate within the Digital Studio team under the Experience department, receiving strategic priorities from the Digital Manager (or the Head of Experience during the initial buildout phase) and translating those priorities into shipped campaigns, partner activations, and measurable funnel improvements every week.

Core mandate: Execute TZLA's first repeatable growth engine, replacing one-off traffic spikes with a sustainable, multi-channel enrollment system that compounds over time. You translate priorities into a clean weekly execution plan, then get the work shipped across web, email, and CRM. This is a hands-on execution role with full accountability for growth numbers, not a strategy-and-delegate position.

Reporting line: This role reports to the Digital Manager (Tier 3) within the Digital Studio team, under the Head of Experience (Tier 2). During the buildout phase, the Growth Lead reports directly to the Head of Experience.

Key Responsibilities

Execution Planning

• Translate growth priorities into a clear weekly and monthly execution plan (what ships, when, and why)
• Maintain a single source of truth for marketing priorities, owners, and deadlines in Notion
• Define weekly prospect and donation targets aligned to the Digital Manager's strategic direction
• Build the cohort-based conversion model
• Prepare data-driven recommendations on budget allocation and channel mix for review by the Digital Manager and Head of Experience

Campaign Operations

• Plan and ship marketing initiatives end to end
• Convert priorities into scoped projects with owners, timelines, and acceptance criteria
• Coordinate briefs, assets, approvals, and go-live readiness across stakeholders
• Build repeatable playbooks so campaigns can be launched in 48 hours, not 2 weeks

Partnerships & Outreach

• Source, negotiate, and manage influencer and media partnerships (our primary growth channel)
• Build and maintain a partner pipeline with tracking, attribution, and effectiveness measurement
• Manage affiliate program infrastructure and partner relationships end to end
• Own the member referral program end to end: design incentive structures, build tracking and payout systems, drive adoption among existing members, and measure referral-attributed enrollments

Website & Funnel Execution

• Keep the funnel moving. Support landing page updates, UX improvements, and content refreshes tied to conversion goals
• Partner with design and engineering to ship improvements quickly and cleanly

Email & CRM Operations (hands-on)

• Build and run outbound and nurture flows in GoHighLevel
• Maintain email journeys, broadcast schedules, tagging and segments, and basic automations
• Implement tracking and attribution infrastructure (UTM parameters, affiliate codes, Genius Link or equivalent)
• Make sure tracking and reporting are in place for every key sequence

Documentation & Process Building

• Document every process as an SOP from day one
• Build repeatable playbooks for campaign execution, partner management, and reporting
• As volume scales, contribute to scoping additional growth roles within the Digital Studio team

Data & Accountability

• Own the weekly Funnel Scoreboard: prospects, quiz completions, PMA signatures, Telegram joins, and donations
• Report enrollment rates stage by stage with week-over-week trends
• Track the quarterly outreach budget and report effectiveness by channel
• Flag amber and red thresholds proactively, before leadership has to ask

Required Skills

• 3 to 5 years in growth, demand generation, performance marketing, or marketing operations, with at least 2 years owning a pipeline (not just executing campaigns)
• Proven history of scaling lead generation for a member-facing, membership, or donation-based organization from early stage ($1 to $10M range)
• Influencer and partnership channel experience: you have personally sourced, negotiated, and managed influencer or media partnerships with measurable attribution
• Hands-on funnel operator: you can build and launch an email campaign, landing page, or nurture sequence yourself, not just brief a team to do it
• Strong project management instincts: clear briefs, tight timelines, and personal accountability for delivery
• Data fluency: comfortable building dashboards, interpreting conversion rates, calculating cohort lag effects, and making budget decisions from data
• Speed of execution: a track record of going from idea to live campaign in 48 hours or less. Bias toward action over planning
• Clear written communication and high standards for documentation

Preferred Skills

• Experience in PMA organizations, membership and donation-based models, or mission-driven nonprofits
• Background in the health and wellness, alternative media, sovereignty, or education sectors
• Bilingual English and Spanish (a significant portion of our team and member group operates in Spanish)
• Familiarity with our current stack: Notion, GoHighLevel, Telegram, Google Workspace
• Hands-on GoHighLevel experience. HubSpot, ActiveCampaign, ClickFunnels, or Kajabi is acceptable as well
• Basic HTML/CSS literacy for email and landing page troubleshooting
• Strong Notion acumen (advanced databases, views, and workflows)
• Experience with affiliate and referral program management (tracking, payouts, partner portals, member referral incentive design)
• Understanding of cohort-based conversion models and multi-month lag analysis
• Has worked in a small team environment (5 to 30 people) as the first or second marketing hire

Core Tech Stack

• Notion: Most of our operations go through Notion. This is a must for all roles
• CRM & Automations: GoHighLevel (GHL) is our primary CRM, funnel builder, and automation platform. Experience with GHL is a strong advantage
• Communications: Telegram groups, Google Workspace
• Tracking & Attribution: UTM parameters, Genius Link (or equivalent), affiliate tracking platforms
• Reporting: Spreadsheets and dashboards for the weekly funnel scoreboard and budget tracking
• Design Collaboration: Figma for collaborating on marketing assets and page updates

KPIs You Will Own

• Weekly new prospects: sustain healthy organic volume and grow with active campaigns
• Stage-by-stage enrollment rates: maintain or improve each stage week over week
• Weekly donation count and volume: maintain above internal floor with consistent growth trajectory
• Partner pipeline health: active influencer and media partnerships, proposals in flight, and attributed prospects per partner
• Outreach budget effectiveness: cost per prospect, cost per enrollment, and contribution return by channel
• Campaign velocity: average time from concept to live campaign (target: under 48 hours for standard campaigns)
• Delivery cadence: weekly readout consistently published and used for prioritization

About TZLA

At TZLA Club, our members become superhuman. TZLA is the first self-directed health science club, revolutionizing the concept of healing. We provide our members with a unique science kit that harnesses the power of plasma, and support them to experiment with its miraculous properties. Our team consists of brilliant, disciplined, and positive individuals who are pushing the boundaries of technology beyond conventional limits.

Why Join TZLA?

• Foundational Impact: You will build this function from the ground up. Your work will not be a footnote. It will be the blueprint.
• A Culture of Excellence: Work with a disciplined, brilliant team in a high-end environment that rewards initiative and outcomes.
• Live the Mission: Receive a substantial discount on a TZLA Club membership and experience our technology firsthand.
• Global Gatherings: Participate in regular, fully-paid team retreats in exciting destinations.

Next Steps

As a test of attention to detail, please include "VOLUNTARYISMROCKS" in your application's "Briefly describe why you are applying for this position" section. This helps us identify candidates who take the time to read and understand our requirements.

Our goal is to approach each hiring decision methodically, making sure we identify the right fit for our team. Our process is built on mutual discovery and respect, allowing both sides to assess alignment thoughtfully.

1. Application Review: We carefully review your materials.
2. Strategic Assessment: Qualified candidates complete a brief, real-world scenario questionnaire to demonstrate their strategic and analytical approach.
3. Screening Interview (60 mins): A deep dive into your experience and a clear look into TZLA's vision and culture.
4. C-Level Interview: A conversation with founders to discuss your unique capabilities, past achievements, and how you elevate team performance. We will cover compensation, vision, and onboarding.